Using a product from our product line, we created a quiz based on the principle of famous Jeopardy!, that the users were able to play only after completing the process of registration. The most successful candidates were awarded with tickets for Champions League matches on weekly basis.
Transferring a brand from traditional to digital channels of communication
The product was a perfect example of our arcade game product line. Resembling famous Super Mario, it activated users to avoid obstacles and collect as many waffles as possible. The game was used online and on tablets retail and shopper promotions, while the most successful players won valuable prizes.
Why is gamification the future of digital brand activations?
Although the digital world has definitely became a huge part of our world some time ago, a lot of corporate advertising in this sphere is yet to overcome basic hurdles in making their digital campaigns successful. How many times have we seen standard corporate publications where product has to be seen in a central position […]